Read On! - 2010 - Book 6

THE OPEN BRAND
When Push Comes to Pull in a Web-Made World
MARCH 2010
Shows how marketing and branding are being transformed by the technology-inspired power shift from brands to consumers, and tells marketers how to embrace the future as it unfolds today.
The Open Brand was written by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, and Dr. Nita Rollins, Resource Interactive's Director of Thought Leadership, as well as by dozens of Resource Interactive associates, clients and industry innovators.